?Click to watch my newest video!https://www.youtube.com/. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. K-pop fans are now even making fan videos about Anonymous itself. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. From new album releases to concert coverage and beyond, we've got you covered. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. This is unsurprising given its large multi-cultural population. The ideal entry-level account for individual users. So again pick an age. Korean Foundation for International Cultural Exchange. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Top North and South American Cities for K-Pop. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Show publisher information When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Would love your thoughts, please comment. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. A paid subscription is required for full access. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. The Tulsa . Halaman Selanjutnya. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} rollingstoneindia.com/art-korean-music-videos/. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. They have no real life knowledge so they just believe and go hard for anything. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. To use individual functions (e.g., mark statistics as favourites, set "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. In part, this is due to South Koreas position as an economy driven by exports. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. There's an entire Twitter account -- BTS on Billboard! BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. As a Premium user you get access to background information and details about the release of this statistic. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. It isn't just BTS fans who are this passionate. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. From new album releases to concert coverage, our site has it all. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Statista. Audiences who are 45-54 years old make up 7% of traffic to the site. JavaScript is disabled. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. These trends are unsurprising for several reasons. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Japan, the second largest music market after the United States, has a massive K-Pop following. Korean Foundation for International Cultural Exchange. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. So, whats the most favorite K-pop group based on this survey? Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Lalu, benarkah fans Kpop terbesar ada di Indonesia? You may opt-out by. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. 4. aespa Various kinds of merch can be found in the form of light sticks to an album. Other East Asian countries have a somewhat misleading representation within this data. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. As soon as this statistic is updated, you will immediately be notified via e-mail. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Success! (February 14, 2022). Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. You can also find the Tableau Public visualization dashboard I've created to support this article. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. If you are an admin, please authenticate by logging in again. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Profit from the additional features of your individual account. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. We believe this is somethingthat should be reflected on the charts.". TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. If you are an admin, please authenticate by logging in again. Figure 7: How long have you been a K-pop fan? This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Most fans really are early teens or in the 20s range. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Then you can access your favorite statistics via the star in the header. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Please create an employee account to be able to mark statistics as favorites. K-pop acts take up the three top spots on Billboard's Social 50 Chart. account. All Rights Reserved. statistic alerts) please log in with your personal account. to incorporate the statistic into your presentation at any time. Korean Foundation for International Cultural Exchange. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. A Medium publication sharing concepts, ideas and codes. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Register in seconds and access exclusive features. This game allows players to create or direct their own stories through the members of the BTS. Learn more about how Statista can support your business. Even some of the adults are just annoying because they like to argue about everything. You can only download this statistic as a Premium user. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. You need at least a Starter Account to use this feature. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. They run fan sites, create self-designed band merchandise and produce. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. So how do they do it? Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. In the K-Pop industry, merch is as important as the music itself. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. February 25, 2020. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Learn more about how Statista can support your business. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Mamamoo arent on that list, but I know they have more female listeners too. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. In, Korean Foundation for International Cultural Exchange. Business Solutions including all features. As for the occupation, most of them are students followed by nurses or caregivers. February 14, 2022. Korean Foundation for International Cultural Exchange. Currently, you are using a shared account. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Love that more females are listening to female groups. compared tothe number of followers that artist has. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Of course, there were a. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. The reason is that fangirls are loyal, passionate and more willing to pay. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Then you can access your favorite statistics via the star in the header. Meanwhile, all transgender respondents with a total of 4 people come from the US. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Opinions expressed by Forbes Contributors are their own. There was some surprises like Loona's female count being so high, 70% is really high for girl group. You need a Statista Account for unlimited access. (Normal here means they fall between the two red outer lines in the graph above.) This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Korean Foundation for International Cultural Exchange. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. In addition, regardless of the fans demographic such as religion . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%.

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