Why start a makeup line now? In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. And if that means shopping COVERBOY, then hey, it's a win-win. Whoever said it wasn't easy being green was lying. The transformation will take your breath away. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Who needs rainbow highlight when you have this? By subscribing to this BDG newsletter, you agree to our. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. See the entire range of limited-edition, face, eye, and lip products below. Im still confident as a boy and I will always be a boy. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . Did You Hear "Did You Lotion" Growing Up? "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. He couldnt be more excited about the news! This content is imported from twitter. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. We "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Get ready for some exciting news. Charles retweeted a few supportive messages himself. "You don't have to glob it on," RuPaul agrees. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. "We support anyone and everyone who wants to express themselves with makeup. pic.twitter.com/088HlYBjQI. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). To make each of them even more personal, the collection also features two glossy lip toppers. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. "Just wrapped another great CoverGirl shoot. 19802023 The Christian Science Monitor. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. So why now? This is pretty major, if you ask me. I've Been Single for 8 Yearsand I Blame My Makeup. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. In the course of a year, teen makeup artist James Charles has gone from starting an . Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . ', This website uses cookies to ?? In the company's 55 year history, there has never been a male star in one of their campaigns. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. Use of this site constitutes acceptance of our After DragCon, COVERBOY will be available on shopcoverboy.com. Charisma, Uniqueness, Nerve, and Talent, anyone? So I retook my senior photos & brought my ring light with me so my highlight would be poppin. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Here he is with Katy Perry (that highlight tho!!! Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy A selection of the most viewed stories this week on the Monitor's website. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. One of the makeup industrys largest brands took a big step forward on Tuesday. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. At the age of 17, Charles is breaking boundaries and doing it in style. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. CoverGirl announced its newest spokesperson is actually a cover boy. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. The monochromatic eye look is absolutely gorgeous. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. Real news, real hope. she wrote on Instagram. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. James, who first earned. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Return to homepage. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . Do whatever makes you happy." James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. And we shall see what I would look like if I suddenly sprouted blue eyelashes. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. Take our 'parent company' quiz! Press question mark to learn the rest of the keyboard shortcuts Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. "James Charles is no exception. or call us at 1-617-450-2300. James Charles is no exception. Hearst Magazine Media, Inc. All Rights Reserved. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . "If you put [on] just a little, it will enhance the beauty of your eyes.". One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. 2023 BDG Media, Inc. All rights reserved. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Follow TODAY.com writer Scott Stump on Twitter. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Is Skin Cycling the Secret to Better Skin? 2023 Cond Nast. "Everything in life is balance. Here are some of his different makeup creations that prove just how talented he is. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. 28,431 views Sep 27, 2019 Does Coverboy cover boy? Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. improve functionality and performance. log out. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. The . I think thats a part of the story here, too.. By continuing to browse the site "This type of nonsense has got to be called out. Vote for your favorite beauty products now! Their prices range from $10 to $18. Hmmm well that joke is ruined, but who cares! So I retook my senior photos & brought my ring light with me so my highlight would be poppin. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. Hope youll give us another try and check out some other articles. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. A weekly digest of Monitor views and insightful commentary on major events. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Just wrapped another great @COVERGIRL shoot. No one, that's who. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. There's a lot of fun there, too.". Its unsurprising, then, that James himself appears to embody those shifts. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. I love being extra pic.twitter.com/7Qu1yu8U2P. CoverGirls Instagram posted a video of Charles speaking about his new role. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. 2023 Cond Nast. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. Photo: Courtesy of Coverboy. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. And the first male face of Covergirl brand. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. Ad Choices. The Best White Eyeliners for Brighter and Bigger Eyes. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Barbie ad stars a boy for the first time. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? The Best Contour Palettes for the Ultimate Chisled Complexion. "Im happy that I put forth a line that you dont need any brushes for," says Willam. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. I purchased a glitter and a set of lashes. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." All the Weird Areas You Can Get Injectables. The actor describes Harry Styles as "a very kind guy.". Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. On Tuesday, the makeup brand announced . If you have questions about your account, please "It just feels like something you want to wear.". And that influence is powerful. You read that correctly: The newest CoverGirl is a boy. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. I love being extra pic.twitter.com/7Qu1yu8U2P. Follow Facebook.com/CosmoBeauty. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. "Fingers work great. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. From everyday glam to eye looks that are packed with color, the social star can do it all. Don't just take my word for it though. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Were the bran muffin of journalism. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. All rights reserved. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. And we can prove it.. All Rights Reserved. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. We have a mission beyond circulation, we want to bridge divides. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Jamess selection may be a reflection of that change. Companies can also win over younger audiences by making social statements. An update on major political events, candidates, and parties twice a week. Promise. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. We can't let our kids get brainwashed like this," Benham said. User Agreement and Privacy Policy and Cookie Statement and Makeup artist James Charles is making history. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. coverboy makeup name change. A religious liberty newsletter that is a must-read for people of faith. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Oh, and he just became CoverGirl's first ever CoverBoy! The Duchess of York casts "no judgment" toward her nephew. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. A screenshot from one of James Charles' YouTube makeup tutorials. I just finished up my glitter testers, too, so Im glad were releasing soon. Help keep The Christian Post free for everyone by making a one-time donation today. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Who owns Gatorade: Coke or Pepsi? About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. The Mally. Blog Home Uncategorized coverboy makeup name change. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. And that's exactly what Roncal is bringing to the table this week. Sometimes, we call things boring simply because they lie outside the box we are currently in.. Meet CoverGirl's first-ever CoverBoy, James Charles. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model.
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